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Microsoft's DroidRage Twitter campaign goes painfully wrong

zdnet.com

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Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#11

Post by revelation »

TallGuyShort wrote: post #5

I'm afraid I don't keep myself well-informed on the mobile space, and I've heard reference to malware in Android several times recently. Could someone fill me in? Is there fear of malicious software at the system level? Or is this just FUD about spammy apps? edit: Also - it's unfortunate that only yesterday was I reading about the Scroogle campaign. Not to single out Microsoft as the only company that advertises like…

It's just spammy apps. There are very few apps that actively exploit open bugs to elevate their rights, and then mostly to facilitate jailbreaking :)

The problem of course is the screwed up rights system. Instead of presenting a big list of permissions for every app on install, how about you just ask me directly if the app is about to send a text to some number not in my contact list?

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#12

Post by kamjam »

It's a shame when companies cannot let their products speak for themselves, and rather than showing off the positive aspects of their product they have to resort to (trying to) belittle the competition. Are Microsoft now using the same PR firms that they use for the Presidential elections who specialize in this kind of mud-slinging?

It was obvious this was going to happen, what really did they expect? Even if they had a few stories come through, they are all but drowned out by everyone else. Funny they did not run a #iPhoneRage campaign... although there is still time yet!

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#13

Post by tokenadult »

After all these years, Microsoft still needs to get on the Cluetrain. With worldwide instantaneous one-to-many, one-to-one, and many-to-one communication available to the masses, business these days has to be a conversation, not a monolog.

http://www.cluetrain.com/

"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

"These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

"Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do."

Of course, just now as I use the Google Play store, I'm reminded that the king of search still needs to improve the search capabilities of its own online store. Everyone in the industry has more to learn from customers.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#14

Post by toyg »

I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win?

When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, completely unremarkable, but at least it didn't blow further holes in the already-tarnished brand.

TL;DR: dear Microsoft, don't try to be hip.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#15

Post by hackinthebochs »

So a handful of contrary tweets now count as backlash? Oh please. This is the problem when any journalist tries to use twitter to provide an angle to a story: you can always cherry pick enough tweets to justify whatever narrative you wish to push. Without hard numbers this article is completely meaningless.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#16

Post by talmand »

TallGuyShort wrote: post #5

I'm afraid I don't keep myself well-informed on the mobile space, and I've heard reference to malware in Android several times recently. Could someone fill me in? Is there fear of malicious software at the system level? Or is this just FUD about spammy apps? edit: Also - it's unfortunate that only yesterday was I reading about the Scroogle campaign. Not to single out Microsoft as the only company that advertises like…

Well, I can't speak of Android malware in general but from my personal experience of owning both a phone and tablet with Android the idea of malware has never crossed my mind.

Then again, I don't worry much about malware on Windows because I pay attention to what I'm doing.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#17

Post by hackinthebochs »

TallGuyShort wrote: post #5

I'm afraid I don't keep myself well-informed on the mobile space, and I've heard reference to malware in Android several times recently. Could someone fill me in? Is there fear of malicious software at the system level? Or is this just FUD about spammy apps? edit: Also - it's unfortunate that only yesterday was I reading about the Scroogle campaign. Not to single out Microsoft as the only company that advertises like…

Companies highlighting problems in their competitors has been standard practice for as long as I can remember. Can we stop with the Microsoft bashing for things that everyone does? It's really sad to see HN jump on these hate-bandwagons.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#18

Post by maxerickson »

TallGuyShort wrote: post #5

I'm afraid I don't keep myself well-informed on the mobile space, and I've heard reference to malware in Android several times recently. Could someone fill me in? Is there fear of malicious software at the system level? Or is this just FUD about spammy apps? edit: Also - it's unfortunate that only yesterday was I reading about the Scroogle campaign. Not to single out Microsoft as the only company that advertises like…

It's the same user installed stuff that is problematic elsewhere, but it is apparently really happening:

http://arstechnica.com/security/2012/12/sophisticated-botnet...

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#19

Post by dangrossman »

toyg wrote: post #14

I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…

Their marketing's pretty terrible even when they don't try to be hip. To promote Bing, they hired a political strategist who came up with this atrocity -- http://www.scroogled.com/

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#20

Post by sek »

I think the problem Microsoft has is that FUD is in their DNA. I worked well 10 years ago.

Seriously maleware on Android? I install a lot of crappy apps and one abused notifications for promotions.

This coming from Microsoft is reality satire. Now they call their phone "windows" and the tag you should use is "droidrage". It never occurred to anybody there this could be a bad idea?

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