Apple could probably sell a machine starting at $10,000 if they architected it as the sole place one’s Private Cloud Compute [1] ran. It would need a path to a $2,500 machine, I think. But this is a niche I don’t think another consumer-facing brand could do like Apple. [1] https://security.apple.com/blog/private-cloud-compute/
Apples on stage use cases for their hardware and software makes me wonder if they actually use computers over there, or what a "job" at apple entails. I am unsure that apple themselves understand why their hardware (top end & bottom end) has been so successful, without this understanding leaning into these use cases isn't really going to be possible.
You have a bold career as a technical journalist ahead of you!