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What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

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11–20 of 126 posts

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#11

Is it not just a private equity fund masquerading as a tech firm?

Bingo.

My wife brought them to my attention recently because she heard about them from Scott Galloway, who was speaking highly of Bending Spoons on one of his podcasts. As she was explaining this to me, I said "It's just PE."

They must be doing some good PR/marketing, because, for some reason, "PE" isn't the first thing entering a lot of minds about Bending Spoons right now.

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#12
Bending Spoons is a company that acquires SaaS companies/products that are not growing or losing users but have a well-known brand and customers who stick around.

The execs at Bending Spoon buy these SaaS services on the cheap, cut costs, jack up prices, and milk remaining users for as much cash as possible for as long as possible.

Rinse and repeat. The goal is to generate the highest possible rate of return on invested capital in a law-abiding manner.

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#13

Earlier quoted context omitted.

It is. They are also enshittifying Komoot and EventBrite. Also by default they acquire a company and fire all staff within the week. Fuck Bending Spoons.

Pre-bending spoons Komoot was a beautiful app and community. You could operate it one handed with your brightness turned all the way down and easily get the info you needed. Now when I pull it up mid ride to route home I have to click through multiple upgrade to premium pop ups with tiny exit crosses. All good things etc etc

And here's the thing, what should have the original company done if they were not having profits/growing (but shrinking)?

You don't sell a company if you don't believe its future can be better with you in command (most of the time)

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#15
post #2

I was reading a bit about their story, it feels like they managed to succeed by turning overly funded (and by then devalued) software products and restructuring them for long term profitability as they are not bounded to the classic 10 year time horizon of private funds. Wondering if we will see more plays like this as alternatives to traditional private equity and as fallback option for VC backed companies that burs…

From the acquisitions I've followed, what they do is firing 80% of the staff the next week after the acquisition, raise prices, and put the app in maintenance mode. I don't know if they've done something more sensible elsewhere, but they mostly do wealth extraction.

While I agree that their specific approach sucks, I do wish more companies would declare products as "done" and stop messing with the UI and changing features every quarter, and just go into a long-term stability mode.

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#17

Whatever they are, they let Evernote devolve into a buggy pile of crap -- especially on Android. I migrated to Joplin, stopped paying for my obscenely expensive plan ($$$ per year) and haven't looked back.

That's exactly their business plan. So seems like they are executing on it very well.

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#18

Is it not just a private equity fund masquerading as a tech firm?

Isn't it just a different form of private capital designed for the later stage of a tech company? I'm not saying its good, but I am not remotely surprised by tech's transition from growth/disruption/hiring to cost-cutting/M&A.

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#19
post #12

Bending Spoons is a company that acquires SaaS companies/products that are not growing or losing users but have a well-known brand and customers who stick around. The execs at Bending Spoon buy these SaaS services on the cheap, cut costs, jack up prices, and milk remaining users for as much cash as possible for as long as possible. Rinse and repeat. The goal is to generate the highest possible rate of return on inves…

I had a vendor acquired by one of these types of outfits.

I looked through their assets and it clicked: “this is where software goes to die”

Re: What is Bending Spoons? The little-known AOL and Vimeo owner that's now public

#20
post #12

Bending Spoons is a company that acquires SaaS companies/products that are not growing or losing users but have a well-known brand and customers who stick around. The execs at Bending Spoon buy these SaaS services on the cheap, cut costs, jack up prices, and milk remaining users for as much cash as possible for as long as possible. Rinse and repeat. The goal is to generate the highest possible rate of return on inves…

That's a short term business model if I have ever seen one.

"customers who stick around." is anthesis to mid- to long-term customer loyalty when you do "jack up prices, and milk remaining users for as much cash as possible"

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