Earlier quoted context omitted.
I think most people when they hear "high-end watch" picture some sort of mechanical jewelry watch. When G-shocks, Garmins, and Apple Watches are a few hundred dollars and well-known luxury watch brands start at a few thousand, it's reasonable to consider the latter more "high end". Personally I'm not interested in owning a luxury watch, I like the Garmin ones.
> When G-shocks, Garmins, and Apple Watches are a few hundred dollars and well-known luxury watch brands start at a few thousand, The price of the most expensive Garmin a quick internet search gave me is $3,100; the most expensive G-SHOCK €8,800 ⇒ IMHO, G-SHOCK definitely is a luxury brand. Apple Watches, relative to those, are cheap at €999 max.
They're more like VW. A range of products low to high, but more expensive than domestics.
Luxury cars, luxury products are typically hand made, extremely niche. Apple is certainly not niche market.