Apple is making the exact same mistake the RIM made. They've gone from targeting hardcore fans, to targeting teenagers. The problem is that teenagers are quick to jump ship to the coolest new thing. Apple has been making "coolest new thing" for a while, but they're getting really popular now, which seems to be inversely proportional to "cool". For RIM, they moved away from targeting hardcore, email-addicted business…
What is a RIM "hardcore fan" these days, and how many of them still buy RIM products? How profitable is the demographic who wants a smartphone but needs a full keyboard?