The thing is, every company in the comsumer PC space would go the exact same route as Apple if they could. Look at Dell, HP etc trying to mimic Apples every move in the consumer computing space. Microsoft doing an AppStore model in Windows 8 etc. If its not Apple, somebody else would gladly take its place and it might be the fate of any of todays most popular consumer computing company. Now of course you can still us…
I've paid my dues, physically building servers, installing various BSDs from stacks of CDs, fighting with compilers on Solaris x86, queuing my jobs on my university's PDP11. Now I'm content to just use OSX, or RHEL, or even AIX if required. But I continually try to avoid transferring my own preferences into a jeremiad against whatever's popular.
Apple will continue to do well as long as it serves its customers. It's gone from being Apple Computers Inc. to Apple. That's a hint of where they see their focus being.