I have heard (but have no insider knowledge) that it's not just the cost of parts, but what parts do to the development lifecycle. With physical parts, the development process is highly sequential. Pick the look, design how it fits, engineer what parts are used, manufacture tooling etc etc in a waterfall. If a revision needs to be made, the whole process needs to be re-started adding a huge amount of delays. With a t…
I feel like you could solve that with some constraints defined early in the process—the controls must fit in dimensions XxYxZ, and have K-input wires, and draw at most 5V of power, or whatever. Then the control designer can go off and design whatever they want within those constraints, and the car designer can go off and design the interior of the car knowing what the head unit will require.
You still have the issue of having to build the panels that the switches get installed into, so if you can replace a bunch of switches with a touchscreen interface, you can get on with designing the interior before you even know how may switches need to be installed.