Earlier quoted context omitted.
Why would they bother? They make all their money on the ink cartridges. If this drives more cartridge sales it’s a win/win for them. They generally don’t make much, if anything, on consumer ink jet printers themselves
It’s negligible revenue and carries some risk. Say the printer works well, and these enthusiasts drive a couple of thousand more cartridge sales. And that encourages someone to develop an alternative cartridge, which is mechanically and electrically compatible with HP’s. It just seems easier to fire off a cease and desist than to take a risk of other people messing around with your ecosystem.
This already happens for basically every commercially-available ink cartridge.