Netflix Viewers Are Abandoning Shows After One Season

because they are crap?

Because no matter how good they may be in the eye of the beholder, seasons 2..n are almost certainly going to be just more of the same. The incentive to get creative and mix things up after a first season (successful enough to warrant subsequent seasons) just isn’t there. Why risk a new formula when the last one worked just fine?

In other words, bean counters > creatives.

Netflix -- and most streamers at this point -- seem to think that dragging out the time between seasons to 2, 3, sometimes even 4 years is something they can do without a cost. Viewers forget the plot lines, lose interest in the characters, etc and ultimately don't tune in (and are less engaged if they do tune in) for seasons 2+.

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Netflix should just focus on having quality shows with satisfying conclusions in their library and stop worrying about when people watch them. There is so much content available competing for our time that not everybody is going to immediately jump on the newest show/season they push at us. I know that makes it harder to control the narrative on social media. I know advertisers hate it. I know the metrics are more exciting when something is massively popular all at once. It doesn't matter though. We'll get to it when we get to it, on our schedule. It doesn't matter when, as long as we go away happy with the show then we'll be happy with netflix.