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The great blogging collapse: What happened to 100 successful blogs?

danielstanica.com

21–30 of 191 posts

Re: The great blogging collapse: What happened to 100 successful blogs?

#21

There's zero overlap between this list and the blogs I read. Looking over the list, there seem to be a lot of "mommy blogs?"

Mommy bloggers was probably the most ludicrous niche back then. Tons of consumer companies wanted to pay them to promote their product or have a “giveaway”

Re: The great blogging collapse: What happened to 100 successful blogs?

#23

There's zero overlap between this list and the blogs I read. Looking over the list, there seem to be a lot of "mommy blogs?"

Mommy bloggers was probably the most ludicrous niche back then. Tons of consumer companies wanted to pay them to promote their product or have a “giveaway”

s/ludicrous/lucrative

Re: The great blogging collapse: What happened to 100 successful blogs?

#24

Blogging as medium is thriving despite AI and LLMs. It has moved to Substack + Twitter and newsletters, and away from Google and Facebook as a source of traffic generation. Many people are easily making 6 figures on Substack now, and also combined with Twitter monetization. This didn't exist 5 years ago. There are way more blogs now compared to 2013, and much longer and technically proficient writing compared to the…

"Easily making six figures on Substack" is doing a lot of work there. But I agree that, if you're seriously looking to make money, Substack is probably a better avenue than having a blog someplace.

Re: The great blogging collapse: What happened to 100 successful blogs?

#26

Blogging as medium is thriving despite AI and LLMs. It has moved to Substack + Twitter and newsletters, and away from Google and Facebook as a source of traffic generation. Many people are easily making 6 figures on Substack now, and also combined with Twitter monetization. This didn't exist 5 years ago. There are way more blogs now compared to 2013, and much longer and technically proficient writing compared to the…

> Many people are easily making 6 figures on Substack now How many though? I get the impression it's really just a very small subset at the top, with a very long tail making almost nothing.

Isn't that basically the story of 99.9% of any sort of Internet publisher, e.g. I imagine the same dynamics apply to YouTube or Twitch. It's a fundamental feature of the "winner takes all" economics of the Internet.

Re: The great blogging collapse: What happened to 100 successful blogs?

#27
I find this study a bit weird because it doesn't really establish a baseline. If you look at "top 100" blogs in year n, I imagine that many of them will be dead in year n + 5 simply because people move on. So are we looking at the evidence of blogging going extinct, or just at the natural churn?

Also note that this specifically focuses on blogs designed to make money and dealing with general-interest stuff like fashion or travel. A lot of this has moved onto Instagram and TikTok as a byproduct of people using phones as their primary "content consumption" devices.

But I think the internet in general is moving away from bespoke, homebrew content. This is very visible even on HN, where the daily line-up contains corporate and university press releases + newspaper articles about as often as it contains personal blogs.

Re: The great blogging collapse: What happened to 100 successful blogs?

#28
post #8

I think you could argue that this is following the same trend as forums (and usenet before that). You get a consolidation of where people go to read up on things that interest them. Look at Slashdot for example, it was once so popular that any site it linked to could be "slashdotted" from all the traffic. Now people go elsewhere. YouTube, TikTok, Reddit.

What happened to Slashdot wasn't a "consolidation", though, it was a suicide. I was a heavy reader of the site up until they had an infamous redesign that made the site literally unusable for me, so I left. That's very different from the scenario discussed in the article.

Wow following the Digg playbook

Re: The great blogging collapse: What happened to 100 successful blogs?

#29
>Ranking number one no longer even guarantees you're the source the AI quotes.

I noticed Google's AI summary seems to link to seemingly obscure videos occasionally.

It Will be interesting to see what happens to YouTube once AI turns it All to text and indexes it. Efficiently viewing YouTube must be at odds with how they want you to keep watching

Re: The great blogging collapse: What happened to 100 successful blogs?

#30

Earlier quoted context omitted.

What happened to Slashdot wasn't a "consolidation", though, it was a suicide. I was a heavy reader of the site up until they had an infamous redesign that made the site literally unusable for me, so I left. That's very different from the scenario discussed in the article.

Wow following the Digg playbook

I can’t believe how long ago that was.
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