One important part of the story is in the very beginning: The founder’s motivation. To become wealthy. You see this in the startup world a lot. Founders with 5+ failed startups in different sectors, because said founder picked the fields mainly by doing some market analysis. Not domain expertise. There’s then a big mismatch between what the founder thinks is possible, and what the domain expert thinks is possible. Th…
Musk strikes me as a guy that keeps succeeding despite his bad ideas because the system is so rigged that getting wealthy off one good bet can sustain you forever. I mean, his track record this entire decade is proposterously stupid (cybertruck, twitter, everything he says on twitter, the CSAM and deepfake creation engine known as grok, DOGE, etc.). When his companies succeed, its mostly because the people he's hired…
He made all the money first the silicon valley way (paypal) and then decided to actually make and sell non-software/ip things that physically exist. I think that is actually hard. And if successful very valuable.
Although making software isn't easy, I think there are lots of silicon valley types who create IP, but enter a super-competitive market. IP can be valuable, but it might be quick and easy to spool up a competitor and/or copy it.