41–49 of 49 posts
The Spanish web site I think he's referring to has an English version: http://greenmomit.es/en/ , but the link is buried at the bottom of the page instead of at the top. The sarcasm of the author is a put off for me, like startups in an international competition didn't know about having pages in English. Criticizing is easy, for example: a media company should know better than using grey fonts over a black background…
Our landing page is suffering from the same disease - anyone willing to help us out, we're missing a marketing person in our team :)
We leverage over a decade of experience and are happy to offer individual startups advice. (We also have a conversion optimization program available for a fee.) I'm also happy to summarize our best practices (for paid search anyway). We preach this stuff all day long.
- What is the search intent of the visitor for each keyword you're buying? Own this question by pulling search term reports as often as possible. - Be sure the ad copy matches search intent
- Be sure the landing page matches the ad, which matches search intent
- Have a very strong offer that stands out from the crowd. This one usually takes a team to develop. Test different offers.
- If the all of the above are in line, get the @#$% outta the way! Don't fill your landing page with all kinds of unnecessary links, videos, white papers, history, about the team, etc. Just provide a nice big button to push them along the funnel.
- Some folks benefit from placing a signup form directly on the landing page. Others actually want to qualify the visitor a bit more by forcing a click to the next page. It all depends on you.
- Are you equipped to handle phone calls? Then provide a big phone number! And use dashes like this: 415-123-4567, not periods 415.123.4567.
- Test, test, and test some more. We swear by Optimizely for LP testing.
Hope this helps.
Our landing page is suffering from the same disease - anyone willing to help us out, we're missing a marketing person in our team :)
Startups also need to consider what traffic sources are arriving at their landing page. As a paid search guy, I'm sending traffic from Google PPC to landing pages, not home pages, and we're optimizing these pages all the time. We leverage over a decade of experience and are happy to offer individual startups advice. (We also have a conversion optimization program available for a fee.) I'm also happy to summarize our…
The irony here is how bad the press42.com landing page is; your value proposition is pretty unclear with your one sentence. Try working on your own landing page before dishing out criticism, (not to say that what you said isn't true).
So how would you rephrase it? Open to suggestions :)
Our landing page is suffering from the same disease - anyone willing to help us out, we're missing a marketing person in our team :)
Startups also need to consider what traffic sources are arriving at their landing page. As a paid search guy, I'm sending traffic from Google PPC to landing pages, not home pages, and we're optimizing these pages all the time. We leverage over a decade of experience and are happy to offer individual startups advice. (We also have a conversion optimization program available for a fee.) I'm also happy to summarize our…
The Spanish web site I think he's referring to has an English version: http://greenmomit.es/en/ , but the link is buried at the bottom of the page instead of at the top. The sarcasm of the author is a put off for me, like startups in an international competition didn't know about having pages in English. Criticizing is easy, for example: a media company should know better than using grey fonts over a black background…
You mean on the side column of the blog?
Earlier quoted context omitted.
You mean on the side column of the blog?
Yes
Earlier quoted context omitted.
So how would you rephrase it? Open to suggestions :)
Really depends on what you actually do as a company
Earlier quoted context omitted.
Really depends on what you actually do as a company
We allow startups to push their stories in the system. The platform does some semantic analysis, figures out what is your startup is doing and pushes it to the right blogger/journalist in the right market. On the other hand, bloggers get access to a stream of stories that are suited either to their preferences or to the topics they tend to write about. Essentially something like match.com but with startups and blogge…