Other than the original few years of Facebook has Zuck actually succeeded at anything new? Metaverse was a failure. Instagram and WhatsApp were both bought and Instagram's biggest feature is a straight rip from Snapchat. Occulus was bought. Facebook itself is completely dead among all my peers and even the local business stuff I used to do on it is dead now too. It feels like he just falls from one mistake into anoth…
Success from your perspective, or the market's? The market seems generally pleased that he's taken more than a quarter of global ads, and dominates in social media advertisement. By practically any measure all of the things you've listed have been wildly successful.
Apple is wildly successful at both, arguably more so the leadership than the actual product. Amazon, despite its faults, has a ton of businesses many of which do well, and it continues to innovate. I'm biased but I think Google is also in that category, with many new products that are widely well regarded (yes some were acquisitions, but typically smaller ones).
Meta on the other hand... Facebook was huge, no doubt. Instagram too, but that was already semi locked in on acquisition, they already had product/market fit at least. WhatsApp has languished under Zuckerberg, having had their explosive growth independently.
Oculus? Nope. Metaverse? Nope. Crypto? Nope. AI? Nope, or at least not yet.
By business metrics, very successful. By innovation in ads, very successful. But building new consumer businesses? Not really.