Ouch, that hits close to home, and it seems like it does for a lot of others out there as well. So what's the solution? Is there a playbook that avoids these pitfalls, or is it just the cost of the spin. Ideally, something early engineers can point to when we see non-technical founders falling into familiar traps.
If someone has the answer I'd like to know as well. I think the most important question to ask yourself is: Where did the story go sideways? At what point what character could have prevented the disaster?
For me there is no right answer. Maybe the engineer should have been more pushy with what things not to add. Maybe the founder entrepreneur should have been realistic. Maybe sales should have not had to promise things that were not developed yet. But to each of those there is a counter-argument of why that needed to be done in that moment.
Take it as a mental exercise.