Earlier quoted context omitted.
Also, remember the marketing idea of the "Disney Vault"? In the 90s, Disney would take all their movies in and out of print basically, only selling tapes some of the time, and they'd charge top dollar for them, because you couldn't just walk into Walmart and grab a copy of "Cinderella" anytime. They created scarcity easily this way, since before ebay, finding specific things like a certain videotape at a thrift store…
Hopefully emulation and piracy will continue to provide a reasonable check valve on this getting too far out of control. I don't personally engage in either at present outside of an old homebrewed Wii U, but I feel like the existence of those is important to remind the digital storefront/platform owners that at the end of the day they aren't actually the only game in town. Either that or eventually we'll have to get…
This is already under threat due to the Star Wars AI videos being released on Youtube, seemingly without constraint as of yet.
The videos are not Hollywood quality [0], however they circumvent rules Disney can't easily break like using the likeness of any actor at any age in any circumstance.
These fan made videos get lots of views. Even if they were all removed from YouTube, this will be a difficult thing to stop.
I believe a generally accepted "good" or even "great" unofficial, Star Wars film built without sets or actors using AI is inevitable. And that this will be true for any popular franchise.
The natural corollary to this arc is into games, where using AI to code most or all of a AAA-competitive title would be considered inevitable.
I suspect Disney and Sony have at least someone pointing at this outcome.
[0] I suppose idealized Hollywood quality. They are better than some films.