- No free stuff.
- A registration site not subcontracted out to a third party who sets up a Cold Fusion application to handle ticketing.
- Dedicated press passes for the keynotes so that reporters/bloggers et al don't clog up the rest of the conference (this one may already be true, I'm unclear).
The state of the registration system last year was shameful for a company that makes the lion's share of its revenue from the web.