The author's argument is hilariously wrong because we've been doing something for thousands of years: teaching. And it works, to some degree. And how do teachers teach? They don't start by trying to argue or by trying to prove students wrong. They teach by showing what's fascinating. Taking the time to show people what's fascinating, what's perplexing, where the tension lies, and how it's resolved, is teaching. Argum…
Once they know the answer, it gets more difficult to convince them that the answer they know is incorrect.