>My proposal would be to let mobile browsers download small apps and execute them within the browser window Is this a sick joke? Besides the fact that the browser can trivially redirect to the exact app in the app store, I'm already annoyed that ABC wants me to download their god damn app everytime I accidentally click on one of their articles on Google News. Not only that, but if the user has the app installed they'…
Most publishers that have terrible apps also have terrible sites. Apps that get very little usage today are hardly going to get better if users don't start using them. Building an easier onramp for apps is going to increase app usage and cause publishers to build better apps.
Firefox OS is going to continue to open peoples' eyes to web apps and make people wonder why they scrambled around wasting so much money to make native news apps that do nothing but render a webkit view anyway. As another person has pointed out, there are very increasingly few things that webapps can't do that native apps can, especially on mobile where they're unprivileged anyway.