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You can't create shell account on fb/meta anymore. They will ask to turn on camera and rotate your head.
U a manequin head. Add hair and moles. It mightbtake more than one try but it works. Eventually, people who make shell accounts will be declared creepy child predators, but that isn't the case, yet.
I feel like having an account on a Meta site is today’s equivalent of being a smoker.
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> In what scenario would pulling in a friend's profile photo create a useful ad? Exactly in the scenario you just described. You still remember it and you are actively talking about it years after the fact.
Sounds like the viewers were highly unlikely to have clicked through. Cost the advertiser a view but lost the conversion. Useful ad for Facebook. They made money on it. The advertiser didn't.
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Those are incredible terms that no one read.
Almost literally every single social media site in the past ~15+ years has had those exact terms in it. Everything you upload, almost everywhere, can be used by the site owners to do whatever they like for their own purposes (reselling is somewhat often excluded / non-transferrable). There are a handful of exceptions, but they're very much exceptions, not the normal rule.
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Don't get hung up on this specific example of the dating ad. There's a difference between awareness campaigns and click / conversion campaigns and if there's some ads for a garden chair and your friend is sitting on it you'll definitely remember it more than some random model. Or clothes that are advertised on your body. Not saying that's the future we want, but it would definitely work for a while.
That doesn't come across as any less creepy to the average user: "They stole my friend's likeness to sell me a lawn chair" still feels slimy. I'm sure the real reason is that Facebook added a poorly thought out feature to their marketing tools around that time, and someone just decided to try it out.
Sometimes people really miss the forest for the trees. Most people actually like Facebook. If you can't wrap your head around that you have to accept you are distinct from the typical consumer. A trillion dollars is not made by appealing to the margins. If Facebook really sucked so bad everyone would log off.
Instead of another boring Facebook sucks comment why don't you ask your sibling why they didn't stop interacting with the website after that? You would probably learn more about the world doing that than trying to speculate about marketing tool features at a company you don't work for.
Delete your social media and join the rest of us living free!
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> In what scenario would pulling in a friend's profile photo create a useful ad? Exactly in the scenario you just described. You still remember it and you are actively talking about it years after the fact.
This is a ridiculous argument that just because someone still remembers something means it was a good advertising strategy. This is partly why advertising sucks. The correct metric in this case would be did the user actually go on the date with the said person or at least initiated the conversation. In this person's case, very likely not. So the strategy is dumb, ridiculous and laughable but not useful or good in any…
If you thought about things more clearly you would also realize that a platform that tried to measure something more like "how did the date actually go" would be even more dystopian. You want an algorithm to start pricing in the cost of you falling in love? If a date goes amazing should the software send you an additional invoice? People who use these apps are already essentially outsourcing interpersonal relationships. How far do you want to take that? The lack of precision is not "dumb, ridiculous and laughable" it's actually a saving grace.