As Bruce Sterling says: "I'll believe that people will colonise Mars when they start colonising the Gobi desert."
The incentives for colonising the Gobi desert are vastly smaller than for a (small) colony on Mars or the moon, even just in perceived prestige.
And prestige? 1/3 of the Earth's land surface is covered by desert. If you could suddenly transform that from a life-hostile to a life-flourishing environment, you'd win as many Nobel Peace Prizes as they can possibly stamp out.