Tokenmaxxing was just a way to force employees to start leveraging AI in a meaningful way. For companies that have measured performance based on token spend, they can now dial it back. Employees have learned to leverage AI for things they wouldn’t have prior. Now they know what’s possible and what’s not. No one is stupid enough to always measure performance based on token spend and have unlimited budget. It was alway…
Also tokenmaxxing was never an intentional and smart strategy employed by companies like you say. It was a mix of fear of missing out, signaling to investors they were in on the hype and recouping investmenets in data centers