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Apple raises prices of MacBooks, iPads

reuters.com

341–350 of 1001 posts

Re: Apple raises prices of MacBooks, iPads

#341
post #232

Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory? And if that is not true, perhaps it isn't really…

It *is* hard to make memory, especially HBM (...which is what the AI market wants, and is what the manufacturers are focusing on) and bringing on new capacity takes years. There's the additional wrinkle that the manufacturers we have left are the ones who survived periods where the market was glutted with oversupply in the wake of previous shortages.

These decisions play out on the order of trillions of dollars and 3+ year horizons. They're also incredibly sensitive to other geopolitical issues (Taiwan, issues with Chinese tech capability vs export/import controls, etc).

There are a lot of valid discussions to be had about how we got to this state of oligopoly: Taiwan's consistent sponsorship of its semiconductor capabilities and the subsequent concentration of technology (expertise, capacity, etc), the lack of investment/support (and ceding of technical leadership) in Western countries, the various rivalries with China and the implications of it becoming a first-class producer of semiconductors at scale, etc. None of those discussions and none of their potential outcomes can substantively change that we're going to continue in this situation (massive price increases, spotty availability, etc) for at least the next 18-24 months.

Re: Apple raises prices of MacBooks, iPads

#342
FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is now $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.

Re: Apple raises prices of MacBooks, iPads

#343

I was literally ordering an M5 MacBook Pro tomorrow. The total is $900 more now. Might have to hold off and just live with my M4 Mini.

I came very close to pulling the trigger on an M5 Air the other night to replace my venerable M1 Air. Wound up deciding I'd wait until M6. Doh!

Re: Apple raises prices of MacBooks, iPads

#344

I was planning to upgrade my 16" M1 Pro to the M6 Pro 16" MBP later this year. But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter. The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.

I supposedly just snagged the exact same model on Amazon for $1549, as opposed to $1999 on Apple’s site today!

I doubt these discounts will last much longer.

Re: Apple raises prices of MacBooks, iPads

#345

Earlier quoted context omitted.

I agree. But also back then you could buy a house and support a family with one salary as a trash truck driver. Today we spend years investing in masters and PhD-s to still live with roommates and consider buying food a luxury. Especially after the COVID hikes. So even though chasing trends and always 'needing to buy' whatever new model Apple pumps out is idiotic, let's also not shill for big corporations.

I mean truck drivers make much more money than you'd think.

How much do they make?

Re: Apple raises prices of MacBooks, iPads

#346

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

You may have equivalent power on that $6 computer but can you run the same applications?

Re: Apple raises prices of MacBooks, iPads

#347

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

Well Conversely, in 1996 you, your spouse, your kids, didnt need a pc to live your lives - having a pc or mac was something of a luxury

Today smartphones, laptops and the internet are the base currency of the digital world - theres a reason Apple is so wealthy

Re: Apple raises prices of MacBooks, iPads

#348
post #84

Apple soaked up all the good press about the PC-killer Macbook Neo's price point, waited until those articles seeded search results, influencer videos and AI queries, then jacked up the price by 17%.

I went looking for a comparable PC product a few months ago and nothing is even close in price for the same feature set.

You're proving my point. It's no longer at the same price.

Re: Apple raises prices of MacBooks, iPads

#349
post #309

Earlier quoted context omitted.

And yet in some ways, modern computers feel slower than those from decades ago. Software today is so, so much less efficient than it was back then.

In some meaningful ways they are measurably slower. https://danluu.com/input-lag/

Great article. This is the kind of web design that I like.

Re: Apple raises prices of MacBooks, iPads

#350
post #215

Man, if there was anyone that could weather the storm with their thick memory margins (at least on upgrades), it should have been Apple.

If they could, they would.

They definitely /could/ it's a question of do they need to. I think they'd just rather maintain their margins rather than eat the cost increase for an unknown amount of time for a potentially minor difference in sales. There's not much you /can't/ do when you're sitting on the amount of cash Apple is.
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