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Apple raises prices of MacBooks, iPads

reuters.com

311–320 of 1001 posts

Re: Apple raises prices of MacBooks, iPads

#311

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

I'm still using ~10 year old PCs at both work and home. Running linux, still doing fine.

Same. And my current daily driver laptop cost me $400 9 years ago. You can still do a lot for incredibly cheap.

Re: Apple raises prices of MacBooks, iPads

#312

Earlier quoted context omitted.

RAM prices started climbing more than 18 months ago. Apple’s contracts are long-term but not that long-term: they probably just expired. (If you assume a 3-year contract, 18 months is how long it would take on average for a specific market shock to hit you)

That's a double edged sword. Assuming it's an 18 month contract, even when ram prices do go back to "normal" it's a year and a half until Apple has savings to pass onto to customers.

Raising prices allows Apple to reduce demand, possibly creating some flexibility in the durations of the current contracts.

Re: Apple raises prices of MacBooks, iPads

#313
post #258

Earlier quoted context omitted.

I think it is fully likely that Apple will extend the life of the M1 in OS support terms because of this problem. They don't have much choice but to phase out Intel support, but they absolutely can make the choice to extend support for anything they make themselves, and they may well judge that deciding not to abandon support for the more price-sensitive to tide them over is worth the extra engineering cost. I person…

They can "make the choice" to continue Intel support also. It's not like they don't know what chips they used and have all the insider NDA info about them.

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Re: Apple raises prices of MacBooks, iPads

#315
post #215

Man, if there was anyone that could weather the storm with their thick memory margins (at least on upgrades), it should have been Apple.

Alternatively, they're launching improved products soon (like the rumored touch-screen OLED MacBook), and they want to raise prices now to (a) discourage people from buying last-gen tech ahead of increased prices for next-gen tech, and (b) give the new prices enough time to simmer in the consumer consciousness before launching the next-gen tech, to dull the shock of the price increase for next-gen tech.

Also, Apple probably wants the increases to happen while Cook is still CEO, rather than having new CEO Ternus announce the bad news.

Re: Apple raises prices of MacBooks, iPads

#316

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

The computing power available today is such a double-edged sword. We can do so much more so much faster, but then we (including myself in this) waste so many cycles on abstractions and frameworks and layers of libraries to make our development jobs easier.

https://en.wikipedia.org/wiki/David_May_(computer_scientist)...

Re: Apple raises prices of MacBooks, iPads

#318

Earlier quoted context omitted.

They also inexplicably snuck in a 50% increase for the TV 4k, just to be extra greedy. Treat yoself Tim Apple!

That’s infuriating. I was hovering over the buy button last week, and now that’s a deal breaker. I was already going for the premium price point for hard-to-justify reasons.

Update: while I am terribly unhappy to give them money, there are still retailers who are listing the previous price and I was able to scoop one up before the hike went into effect.

Re: Apple raises prices of MacBooks, iPads

#319
post #309

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

And yet in some ways, modern computers feel slower than those from decades ago. Software today is so, so much less efficient than it was back then.

In some meaningful ways they are measurably slower.

https://danluu.com/input-lag/

Re: Apple raises prices of MacBooks, iPads

#320

Earlier quoted context omitted.

Until China floods the market with their memory which is starting

I'm seeing it with NAND. Look at the AWS Prime ssds available, and it's a massive list of strange drives you've never heard of, with very few reviews available, almost all using YMTC. The prices aren't fantastic, but given that five sixths of the drive market is straight up gone, I think we need to start reviewing and hoping for the best here, fast. I really hope endurance is indeed as rated, that we aren't about to…

right, but that seems to be the only viable path for any reduction in prices unless the bubble suddenly pops which these ultra qualified people (sam, dario, elon, oracle and so many more) won't let happen.
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