The giants knew this was coming, and soon 95% of AI tasks will be able to be done by open models (coding, research, cowork style work). So why pay a premium? Why use them at all? This leaves the labs with two options: 1) push the frontier in a way only massive scale can, and cash in on it (mythos level cyber security, recursive training, frontier science work). There’s big money for never before possible capabilities…
In this case the people tasked with using the product won’t actually mind.