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Interesting. If _I_ was the owner of a business, I would try to find the people, who have ideals, dedication, like understanding what they deliver, being thorough in their work, like to learn, etc.. Well rounded persons. Individuals, whom you can give a task and they will search and find a solution. I find the hyperallergic reaction to people who stand for something, anything actually, to be very superficial and short-sighted. Businesses which do that are bound to become mediocre, due to hiring mediocre yes sayers.
But then I am not a business owner, for a reason. I probably couldn't deal with all the crap one has to wade through to be a business owner.