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Good take! Been thinking about it for some years. What's your plan on handling distribution?
Thanks! Us too – it's something that we feel just hasn't been executed in the right way yet. We're focussing first on creating a platform for local producers & consumers to connect before we tackle distribution. We've got some interesting ideas on the cards though when the time comes. Would be great to hear your thoughts on it.
Can't think on a better way of doing it. Distribution can kill your idea. At the same time, it's the best selling point of it. If users are buying through the website, they expect a quality deliver, which is not always easy to get, and is expensive too.
On a sidenote: let sellers express themselves. I would not buy groceries from a craigslist-sort site. I would if I can see photos, location, and know more about the product and the business ethics of the seller.