Earlier quoted context omitted.
> Like businesses don't care about the tool/tech itself, how do I find and approach them, and for which niche. You probably don't realize this, but you're asking one of the hardest questions when starting a business, and one of the questions others are least likely to be able to answer for you. "finding" a niche, and connecting to the business folks inside that 'niche' is hard, and is inherently a personal journey. T…
I use to be in sales before I became an MLE. There is a theory called diffusion of innovation. The simple explanation is that there are 5 different cohorts of buyers. Early adopters, visionaries, pragmatists, conservatives and laggards. Early adopters and visionaries are risk takers, who will make bold moves to achieve order of magnitude results. This is called the early market, which represents 13% of the market. Th…
Define the smallest market possible or something like that. I’m not sales though.