This isn't about how to build an AI-native startup, it's how to use Anthropic tools to automate 2019 style app building. An AI native startup would have AI infused into the product, and Anthropic doesn't want anyone but them to sell AI.
And looks like most of the document writing has been done by Claude. And that too a stereotype one (yawn)
The founder's playbook: Building an AI-native startup
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Re: The founder's playbook: Building an AI-native startup
#172It's nice to see an explanation of how they think you should use Claude for a host of different job functions / aspects of building a business, but the tone makes it seem like founding a startup is something you wake up one morning and just decide to do instead of, say, going to the park. Over coffee, you ask Claude about your idea and when it tells you "you're a genius" you're off. That's silly in so many ways. Stat…
> Your blog post doesn't get found by anyone in Google until you've built up your SEO mojo, your LinkedIn post isn't read without the followers you need to accumulate and your content has to get engagement for people to see it even then, you don't start off line with a million followers on X, etc. I hate that this is true. It's the worst part about selling stuff online IMO and I found that you have to spend so much t…
The “build in public” thing sort of works if your customer base is other aspirational founder-developers but also has saturated and become less useful. I think the stakes for what constitute a credible and trustworthy product are higher now that AI has lowered the bar for new entrants to get “something” working; in a way it’s almost discrediting now to market something not-quite-ready because randoms on reddit can just as easily do that, and it signals something very different now than it used to.
There’s also a bias towards noticing the noisy advertisers a lot and not how many other startups (some of which are quite large) mostly market through different channels or specialized buyers, and so assuming they don’t exist. HN doesn’t realize how many deeper tech companies there actually are because of that; generally IMO the bleeding edge SV technology companies are about 1-2y ahead of what you see as a product consumer/commentariat.
Re: The founder's playbook: Building an AI-native startup
#173It's nice to see an explanation of how they think you should use Claude for a host of different job functions / aspects of building a business, but the tone makes it seem like founding a startup is something you wake up one morning and just decide to do instead of, say, going to the park. Over coffee, you ask Claude about your idea and when it tells you "you're a genius" you're off. That's silly in so many ways. Stat…
> 2020 BC, that is Before Claude To avoid confusion and improve clarity, I propose 'BCC': Before Claude, Codex, et al.
Re: The founder's playbook: Building an AI-native startup
#174Re: The founder's playbook: Building an AI-native startup
#175Earlier quoted context omitted.
With all due respect this reads a little deranged. To sell something to the masses you fundamentally need a product to sell. I'll agree that how you market the product can be a "product" in itself, but that only gets you so far. If it was never not about the building why waterfall vs agile why velocity why stakeholder why business analysts why meetings why board members pushing for features? This is like when AI bros…
It doesn't read deranged at all to me. To sell something to the masses you fundamentally need a product to sell. Agreed. And you fundamentally need a way to find the customers for that product that need it at the time. And you fundamentally need a way to interact with those customers that can persuade them to use your product. Lots of aspects are vitally important to the overall success.
Re: The founder's playbook: Building an AI-native startup
#176Feels like a category error. It's a slide deck telling people what a product can do (that's a normal thing to release for a company), but the thing it tries to sell you on is building your own business based on their tool. Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that, nor does it make sense for society to have people foundi…
Welcome to the world of companies founded by business school grads. No soul, no moat, just an endless cycle of KPIs and billion-dollar exits to PE.
Re: The founder's playbook: Building an AI-native startup
#177This feels like a “sell the shovels” move. Social media is full of “this one prompt to get rich quick”. It’s the new “one weird trick”.
Re: The founder's playbook: Building an AI-native startup
#178Re: The founder's playbook: Building an AI-native startup
#179What's AI-native these days? I've noticed that seemingly every single tech company has re-branded themselves as "AI" company. Add a RAG system and you're now AI. Add a AI-chatbot, and you're now AI.
Re: The founder's playbook: Building an AI-native startup
#180As someone who uses these tools extensively: they're extremely productive and extremely idiotic. Detail-oriented work with lots of output that can cover up the noisy bits of thoughtless garbage? Sure, great. Analysis-oriented work where decisions have consequences over large amounts of resources? Only an idiot would use these tools for that. Maybe as a conversational note-taker, but anything more and you don't know w…