I have a mixed response: 1. It kind of makes sense that an AI imagery company would apply that to other novel applications of imagery and computing and try to do something cool with it. 2. Midjourney as a brand is all over the place and this feels - off , somehow. I think from a branding pov they should have just started a different company with a different name. Perhaps a single image-focused umbrella company named…
The pivot to do things they want as AI research lab is perfectly understandable, but also..weird, like their loyal userbase are mostly creative people, and this pivot have ZERO things to do with those audience at all. It also gives a vibe that they gives zero damn about to those creatives audience, or the things that made name for them in the past anymore, or that what I feel as their subscriber... I know that David…
Doing it under their main brand is very weird and I don’t quite see how it translates to creatives at all.