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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
231–240 of 608 posts
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#232Earlier quoted context omitted.
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…
And frustrating automated voice systems, support chat bots that go in circles, etc.
>> It looks like this isn't something I can help you with. Would you like to be connected to a human who can help?
> Sure!
>> Ok, I'm connecting you to a human now.
[5 minutes later]
> Hello?
>> Hi! What can I help you with?
> Are you a human?
>> No, I'm an AI agent programmed to help you with anything you need. What can I do for you?
> You said you were going to connect me to a human.
>> That isn't something I can do. What can I help you with?
Turns out "connecting to a human" is something it knows about in its training data so it'll hallucinate doing so.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#233Earlier quoted context omitted.
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…
I'm pissed off that Android took over the power button to activate their AI agent bullshit.
I've recently switched to grapheneos. I have a high tolerance for shit not working, but its been fine.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#234Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…
Example #1, Co-pilot in EVERY corner of Microsoft's software.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#235Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
I’m in constant code switch mode. Among a larger % of my tech friends, AI is cool. Among my non-tech friends, AI has been uncool. Among by artist friends, AI has been really uncool for years. I’m personally in a “water is wet” position.
You'll get to switch less soon as your tech friends get lost in their codebases, loose skills or jobs altogether and pick the side of your artist ones.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#236I have yet to see AI being successfully onboarded in brands where I feel it actually benefits me.
QuickBooks has annoying suggestions that shift the whole UI and cannot be disabled. Misclicks now happen.
The AI in my robot vacuum is... just a label? I don't want to talk to it. I want it to deterministically clean my stuff.
My TV got an upgrade to Gemini. Why? I don't talk to the TV, and it's in my face. (I'm think about getting a device that can do Plex->Atmos streaming).
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#237Could be worse. It could be Blockchain.
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#238Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…
> Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more
Most egregiously: VSCode.
No, i absolutely never in my life will want Copilot to summarize anything for me and yet guess what button appeared in the UI and i accidentally clicked on last night....
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#239I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
We launched an AI feature and there was immediate blowback in the form of negative feedback.
We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much.
The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature.
Branding is wild. The modern media environment is wild. I'm not saying anyone is right or wrong to hate on AI. But when you use the term at least with some people it activates the "Those bastards are coming for my job" light in their brain, even if the discussion in question has zero bearing on their job. There's polling on this and job security is far and away the populace's biggest concern related to AI.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#240[deleted]