I honestly thought it would be closer to 60.0031073814%
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
201–210 of 608 posts
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#202Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists. But “AI is coming for your job” is very resonant.
Kids of varying ages that I've spoken to often talk about the environmental impact (mind you, I live in a fairly liberal/left leaning part of the country), among other things.
At the risk of over generalising, I mostly hear a lot of shit talk from younger generations, distrust from millennials, and more excitement and interest from Gen-x-ish and older.
As with many things, there's a certain level of hypocrisy to the shit talking, because teachers are at the schools are complaining to parents about the kid's use of AI, and pointing out that they will automatically fail any writing that seems to be using AI.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#203Because half of 'AI' is just not AI, and the other half is just an LLM chatbot. True applications of AI in your product is still quite useful.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#204I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
I think you're understating it.
It's blatant marketing to investors, not users. How anyone can still have doubts about "you are the product now, not the customer" is beyond me.
Everyday folk have never cared much about any specific technology, only the experience, and the overwhelming majority of AI retrofits are lazily conceived from a user experience standpoint.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#205This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…
Uhhh kind of. What you say is definitely true of some products but it's funny, because the EXACT same criticisms were levied against machine learning. - "ML is such a buzzword. Everyone is trying to shoe-horn it into their product." - "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail." - "You dont even need ML for this. Simple linear regression woul…
This is only true on HN. My parents and siblings and cousins and non-technical friends don't even know what the fuck ML or Machine Learning is ... but they all hate AI because they have seen everything AI gets pushed into now sucks and are tired of the AI slop on Facebook and in their Google searches.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#206Earlier quoted context omitted.
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…
I'm pissed off that Android took over the power button to activate their AI agent bullshit.
Search your settings for Power Button, Side Button, or whatever. You should be able to change the setting for a long press.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#207This still means that 40% of consumers aren't turned off at all. That seems promising for AI bulls.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#208Earlier quoted context omitted.
This comment is irrelevant ad spam
I mean, not really? I did make it. Thought it would be interesting. Is that I mentioned the name of a company I used?
This is a thread about how AI signals cheap and low quality. You can't be that surprised that your self-promotion of an AI product garnered a little negative attention...
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#209This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…
Uhhh kind of. What you say is definitely true of some products but it's funny, because the EXACT same criticisms were levied against machine learning. - "ML is such a buzzword. Everyone is trying to shoe-horn it into their product." - "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail." - "You dont even need ML for this. Simple linear regression woul…
Citation needed. Machine Learning was NOWHERE NEAR as overused as AI in user-facing communication.
The last one is a traditional nerd criticism though, it has been present on HN for the last ~20 years. Kind of ignorable.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#210This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…
Exactly. It was looking as though Apple understood this. But now they gave in and called it Siri AI.
The situation with Apple is what really annoys me about this entire situation, they clearly felt pressure because there was article after article about "Apple falling behind" on AI.
And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.
I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.
Will have to wait and see though. I was disappointed to see them leaning more into the same branding.