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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#171

Post by red-iron-pine »

kranke155 wrote: post #118
mikeocool wrote: post #100

Earlier quoted context omitted.

I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population. “That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”

All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center. The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

who, to put a finer point on it, presumably stand to benefit from the AI

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#172

Post by slumberlust »

ilaksh wrote: post #128
ck2 wrote: post #96

Earlier quoted context omitted.

Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company? No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human) "AI" to me means the exact same thing company wants to cut costs…

LLMs are replacing a lot of the inflexible phone menus, and in leading implementations, can do all of the things a human could do. Or at least, make a recommendation for things it can't do that just require a human to hit an accept button.

I haven't experienced any chatbot or telebot that can do anything for me. The whole reason I'm calling is that the self service wasn't successful.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#173

Post by red-iron-pine »

Aurornis wrote: post #150
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it. They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a famili…

aye. I work with AI every day in an IT role and at this point I am painfully aware of its strengths and limitations. And it does have strengths.

But those strengths come with serious limitations, and huge society-level trade-offs. Annihilating the power grid in exchange for poorly formatted Powerpoint slides is not really a worthwhile exchange.

For most other products, like my cellphone, AI has no benefit except to further degrade my privacy, experience, environement, and battery life. Ditto for many other products with shoehorned AI.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#174

Post by happymellon »

red-iron-pine wrote: post #168
afavour wrote: post #115

Earlier quoted context omitted.

I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists. But “AI is coming for your job” is very resonant.

spotify still pays artists. it's just a shitty deal. most big ai will never compensate anyone

Is it really much different to how much artists got from radio?

Most artists never got radio money because it went into a label slush fund and was spent retaining the tent pole artists.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#175

Post by butlike »

bko wrote: post #144
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

AI is the fastest growing consumer product in history. It argues AI is a turn-off because of a survey (methodology not disclosed) and is done by a company that's trying to sell you something. Sorry but I'm skeptical.

AI is not a product, though

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#176

Post by butlike »

ilaksh wrote: post #128
ck2 wrote: post #96

Earlier quoted context omitted.

Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company? No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human) "AI" to me means the exact same thing company wants to cut costs…

LLMs are replacing a lot of the inflexible phone menus, and in leading implementations, can do all of the things a human could do. Or at least, make a recommendation for things it can't do that just require a human to hit an accept button.

Yell "HELP HELP" into the chatbot and see if it calls 911 for you.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#177

Post by willismichael »

fullshark wrote: post #170
willismichael wrote: post #139

Earlier quoted context omitted.

Maybe I missed the /s, but why do we have to spend our time "looking at content" if it's just full of AI slop?

Alternatives are boring, expensive, or require effort.

If our hormonal reward systems are so fried that low-effort staring at a screen has become the most rewarding thing to do with our time, then the content industry has played us like a fiddle.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#180

Post by afavour »

red-iron-pine wrote: post #168
afavour wrote: post #115

Earlier quoted context omitted.

I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists. But “AI is coming for your job” is very resonant.

spotify still pays artists. it's just a shitty deal. most big ai will never compensate anyone

For a lot of artists they’re paid a rounding error. The core question is whether they’re paid enough to make a living from and the answer is no.
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