Facebook and Zynga to end close relationship
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Re: Facebook and Zynga to end close relationship
#2Could this turn out to be the nail in Zynga's coffin? Seems like investors are getting cold feet, staff reductions, and a general malaise seems to surround the brand. Losing that access as a key partner to Facebook and becoming just another user is going to force them to make very rapid changes to adapt.
Re: Facebook and Zynga to end close relationship
#3Could this turn out to be the nail in Zynga's coffin? Seems like investors are getting cold feet, staff reductions, and a general malaise seems to surround the brand. Losing that access as a key partner to Facebook and becoming just another user is going to force them to make very rapid changes to adapt.
They still have options to open up for other platforms
Re: Facebook and Zynga to end close relationship
#4[deleted]
Re: Facebook and Zynga to end close relationship
#5This is a flesh wound for Facebook, but IMO will probably be lethal for Zynga. Without the "virality" (read: spamming) offered by Facebook their games have no hope of any sustainable user base.
They can pivot into actual casual games (a la Popcap), but that space is already crowded and Zynga has no real advantage over anyone else, and plenty of disadvantages.
Re: Facebook and Zynga to end close relationship
#6They could just resort to actual email spam, would anyone put it past them?
Re: Facebook and Zynga to end close relationship
#7So in the article they say "Zynga's stock fell 13% on the news" - my first reaction was how can you go 13% below zero?. Is that wrong? (actual drop was $.17 since they are trading at $2.50)
Re: Facebook and Zynga to end close relationship
#8Best for both, and it will release zynga from FB exclusivity agreement. Facebook's platform and business has changed dramatically in the past 24 mos. And zynga can focus on growth on other platforms in addition to maintaining a presence on Facebook.
Re: Facebook and Zynga to end close relationship
#9They could just resort to actual email spam, would anyone put it past them?
They would if it worked, but email spam is mostly solved these days. Everyone uses a spam filter.
Re: Facebook and Zynga to end close relationship
#10They could just resort to actual email spam, would anyone put it past them?
They would if it worked, but email spam is mostly solved these days. Everyone uses a spam filter.
I was thinking more along the lines of "get 100 credits in this game by giving us your gmail password/control over outlook so we can send to people in your contacts list" rather than outright blind spamming.