It's clear to me that in order to get a billion, you have to swidle a lot of people out of their fair share of the billion. As soon as the person that has "The Idea" keeps their 60% stake of the company while the army of minions are working their assess off to get that idea to a billion dollar valuations are given crumbs or no stake at all, you know who is swindling who.
To get people to help you make it you offer to pay them and they willingly exchange their time for that money (or equity if they also think it will be very valuable someday or you have a record of making valuable things in the past)
Who is the person swindled here? Who agreed to something and was deceived? Who was stolen from?
This process is net wealth creation. The wealth is generated, not taken from somebody else.