What I find perhaps most fascinating about this is that it's almost certainly an advertisement (note the iTunes link at the end of the game, and the tagline at the bottom that the creator makes 'advergames'). If it is, in fact, an advergame, it's awesome to see folks like Skrillex (and/or Skrillex's marketing folks) willing to build something so cool and of legitimate artistic value to try to build up viral buzz.
http://chexquest.wikia.com/wiki/Main_Page
http://chexquest.wikia.com/wiki/Chex_Quest
> Chex Quest, made by Digital Café, is a total conversion of The Ultimate Doom. It was released in boxes of Chex Cereal in 1996, becoming the first game to be included in a cereal box. When it was released, it increased sales by over 200%. It then went on to win both the Golden Reggie Award for Promotional Achievement, and the Silver EFFIE Award for Advertising Effectiveness.