Earlier quoted context omitted.
The cheapest EV model Renault sells is around €20K, the cheapest BMW EV is around €65K. It's safe to say the companies are not in the market bracket, no?
BMW also produces Mini EVs, which start at £26,840
However, comparing prices between cars nowadays is a complicated matter. BMW's iX1 and iX2 (they use the BMW EESM motors) theoretically cost about €55k, but they have been very recently available to lease for about €250 euro per month - so pretty much for the same price as the cheapest electric Renault if leased.