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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#461

Post by matwood »

onlyrealcuzzo wrote: post #132
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google was likely the only lab grown up enough that could handle Apple's volume and requests. Apple was not going to hand over the keys to AI to just anyone. Apple is a Fortune 5 company with a brand value alone worth more than any of these AI labs besides Google. There's too much at stake for them to not play it safe. There's almost nothing to gain taking a risk

> Apple's volume

Yeah, I think Apple's volume made Google the only choice. And even then, Google was buying more DC capacity last week.

Re: Apple reveals new AI architecture built around Google Gemini models

#462

Post by solenoid0937 »

pokstad wrote: post #343
mixdup wrote: post #341

Earlier quoted context omitted.

Apple isn't shipping this in the EU

Funny, OP wants them to force a feature via regulation, and regulation is the reason they won’t even deliver the feature in question. Death by regulation.

This just means the feature has little ROI or market value

Re: Apple reveals new AI architecture built around Google Gemini models

#463

Post by matwood »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

> It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI.

The models are quickly converging to similar capabilities with particular ones being better at a particular task until the next release cycle.

> Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead?

Yeah, that's not really how things work at this scale.

Re: Apple reveals new AI architecture built around Google Gemini models

#464

Post by [deleted] »

luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

[deleted]

Re: Apple reveals new AI architecture built around Google Gemini models

#465

Post by solenoid0937 »

shitloadofbooks wrote: post #215
wewewedxfgdf wrote: post #151

It is weird and disturbing that Apple has no native AI capability. This is one of the most cash rich companies in the world and it has failed to have any position in the most critical technology development perhaps ever. It's a clear signal that Apple became the most incredible operational/execution company under Tim Cook, but lost its innovation leadership.

You don't stay the most cash-rich company by chasing every expensive fad and they've been equally conservative with other "THIS WILL CHANGE EVERYTHING" tech fads such as Cryptocurrency and VR. I don't blame them for not rushing to light Billions a month on fire like the other big players; their play always seems to be to let things shake out and then deliver something refined and sophisticated. There also doesn't see…

They did light billions on fire for VR, just not as publicly

Re: Apple reveals new AI architecture built around Google Gemini models

#466

Post by dgellow »

WA wrote: post #443
mcv wrote: post #437

Earlier quoted context omitted.

I haven't seen the livestream, but I just heard that they intend to have their AI automatically change your passwords on websites if it considers them insecure, which sounds to me like the worst idea for AI so far, and that bar is high.

The better use case would be to make AI cancel that damn subscription that lets you jump through 20 dark pattern questions and then tells you to call customer support.

And you end up with a new subscription the LLM was tricked into accepting

Re: Apple reveals new AI architecture built around Google Gemini models

#467

Post by TeMPOraL »

mrighele wrote: post #453
impulser_ wrote: post #369

Earlier quoted context omitted.

I think the last thing Google wants to do is get on the bad side of their largest partners.

their largest partner is probably the US government.

Which is...

Wrong answer. Or at least, obvious and not particularly useful.

Truth is, none of those parties are "nefarious" - they're all just not on your side. And "security" is never an unqualified good thing to have (it's not an unqualified bad thing either). It's just a framework of coercion.

The most important questions to answer about any security system is, what is being protected, for who, and from who. People don't ask that much, not even in the industry - it's an implicit assumption that everyone themselves is a "good person" and is on the protected side of security systems. And then they're confused because it turns out end-users are more often seen as threat actors. All the players mention, but perhaps especially Apple, in its own special way, is protecting the computer from the user just as much as they're protecting the user/user's data from third parties.

Re: Apple reveals new AI architecture built around Google Gemini models

#468

Post by dgellow »

pishpash wrote: post #275
dyauspitr wrote: post #54

Earlier quoted context omitted.

It has to be really because think of how fast it has to come up with an answer (ie time for a regular google query) and the immense scale of billions of people querying it many times a day, all for free.

Just like search itself, caching does wonders. What do 90% of the people ask anyway but mundane, totally predictable questions?

If someone knows about caching it’s google engineers

Re: Apple reveals new AI architecture built around Google Gemini models

#469

Post by dgellow »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I’m pretty sure both Anthropic and OpenAI don’t have the compute capacity for Apple users

Re: Apple reveals new AI architecture built around Google Gemini models

#470

Post by vessenes »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

It's not clear that there's any sort of durable advantage to the provider here -- in fact, oAI started as the partner with apple a couple of years ago, and is reportedly unhappy with the outcomes.

The hard part is not distilling a frontier model down into a specific use case when you have hundreds of millions of users, the hard part is (apparently) re-architecting your mobile OS to work with such a model rather than fight it. Those architectural benefits accrue to apple, as will future datasets and expertise, and the benefit of having some distillation working 24/7 on prem.

Anyway, where I think you're going to be grumpy in two years is that switching the underlying model is going to require a jailbreak, and that you wish they'd made the os much more deeply open for agentic interaction, not that it's gemini - it's just not the valuable part of the story for Apple or for users.

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