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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#421

Post by didibus »

impulser_ wrote: post #278
dofm wrote: post #273

Earlier quoted context omitted.

That is news — I guess not very surprising that they'd need more data centres than before. But again there is no Apple-to-Google transfer in the inference in the sense of the comment I was originally replying to (I am not suggesting you're implying otherwise, obviously) But I stand happily corrected where I said they aren't in the picture at all. That is an interesting press release because it outlines what they woul…

This is probably why Google had to rent compute from SpaceX. They needed to free up NVIDIA GPUs for Apple so they probably moved internal workloads to SpaceX compute.

Google likely won't rent compute from SpaceX, they have a substantial share of SpaceX (they own 5% of it) and need the IPO to be valued highly, so to prop up the IPO stock, they made this announcement, but if you read the fine print, both SpaceX and Google are allowed to cancel it at any time, as-in, after they cash out from the IPO.

Re: Apple reveals new AI architecture built around Google Gemini models

#422

Post by bigfudge »

OrangeDelonge wrote: post #310
bigfudge wrote: post #300

Earlier quoted context omitted.

It's shallow because it doesn't acknowledge that there is a real tradeoff. I share a lot of your cynicism about US tech companies, but I think you need to be realistic about the state of the market and how the incentives align. Apples incentives are not, currently, as strongly misaligned with their user interests as many other tech firms (meta, google, random startups, etc). Going slowly might not be a bad idea for m…

Apple’s incentives will grow misaligned as their revenue from ads grows. (and that revenue is skyrocketing)

Probably true. But that’s not the position we are in now. Apple is much better aligned with users interests than any one else, at least for short/medium term.

Re: Apple reveals new AI architecture built around Google Gemini models

#423

Post by silvandeboer »

tjoff wrote: post #405
appplication wrote: post #366

Earlier quoted context omitted.

Having worked at Apple, I will say I firmly believe they do not sell data. I worked in data science and we had the shittiest inference because we had essentially no access, even internally, to longitudinal or cross-app user data. Best we had was 15 minute rotating sessions for a single app. There are internal teams dedicated to deanonymizing data to try to narrow down users - if they can successfully do so, and relev…

But sending sensitive private audio recordings to the lowest bidder is par for the course? https://www.bbc.com/news/technology-49502292

This comment makes it sound like they sold private recordings to whomever was willing to pay for them, but they paid third parties to evaluate Siri recordings.

Re: Apple reveals new AI architecture built around Google Gemini models

#424

Post by cheriot »

SoftTalker wrote: post #351
btown wrote: post #334

Earlier quoted context omitted.

Per that link: I think there's an interesting question about whether a nefarious actor who's infiltrated a cloud provider with physical access to machines that are running signed operating systems, with signed binaries, with TDX remote attestation, and with hardware supply chain verification, has the ability to break the privacy guarantees of a tenant with Apple's sophistication. Certainly, one could tamper with the…

Why bother with all that cloak and dagger stuff when they can just buy the data? You believe Apple and/or Google isn't selling it? I have some land in Florida I'd like to talk about.

Apple/Google make less money if they sell the data because their ad product would no longer have an advantage. So no, I don't think they do that.

Re: Apple reveals new AI architecture built around Google Gemini models

#425

Post by Geee »

JimDabell wrote: post #406
Quothling wrote: post #403

Earlier quoted context omitted.

> wrap an external tool in a privacy architecture Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Gotta have Siri listening for carplay and so on. I wou…

> Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Your conception doesn’t seem to match PCC at all. The whole point of it is that nobody can access the…

There's no guarantee against data exfiltration, because the data leaks happens through tool calls, which are not made from the PCC, but from your own device.

E.g. "the user asks if their Bitcoin private key is unique, let's make a web search".

Combined with prompt injection attacks, it's quite easy for an attacker to craft a prompt which sends your private data through any supported tool call (web search, database search, email, app APIs, etc.). Everything is wide open for the attacker / or yourself accidentally to exfiltrate your data.

Re: Apple reveals new AI architecture built around Google Gemini models

#426

Post by wartywhoa23 »

appplication wrote: post #366
SoftTalker wrote: post #351

Earlier quoted context omitted.

Why bother with all that cloak and dagger stuff when they can just buy the data? You believe Apple and/or Google isn't selling it? I have some land in Florida I'd like to talk about.

Having worked at Apple, I will say I firmly believe they do not sell data. I worked in data science and we had the shittiest inference because we had essentially no access, even internally, to longitudinal or cross-app user data. Best we had was 15 minute rotating sessions for a single app. There are internal teams dedicated to deanonymizing data to try to narrow down users - if they can successfully do so, and relev…

> Having worked at Apple, I will say I firmly believe they do not sell data.

Selling data is so shabby! Why sell when you can just give it away to letter-soup friends?

Re: Apple reveals new AI architecture built around Google Gemini models

#427

Post by troupo »

bigfudge wrote: post #244
Maxion wrote: post #196

Earlier quoted context omitted.

I dunno, I trust the EU regulators more than I'd trust any US based company.

I do too, but in this case the choice isn't between apple and the EU. It's between apple and the your non-technical friends foolishly trust, without much understanding of the implications for them or society as a whole. Ultimately I think it's important for the EU to regulate companies like apple to ensure competition. But in this instance, it doesn't seem like we have all the other pieces in place that would be nece…

> but in this case the choice isn't between apple and the EU. It's between apple and the

Funny how the word user never enters these conversations. As in user device that the user has paid for and where the user should have a choice of what the user wants to do.

And we know why. E.g. Apple literally argues that giving users more choice forces Apple to give users less choice: https://www.apple.com/newsroom/2025/09/the-digital-markets-a...

Re: Apple reveals new AI architecture built around Google Gemini models

#429

Post by shaky-carrousel »

JimDabell wrote: post #406
Quothling wrote: post #403

Earlier quoted context omitted.

> wrap an external tool in a privacy architecture Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Gotta have Siri listening for carplay and so on. I wou…

> Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Your conception doesn’t seem to match PCC at all. The whole point of it is that nobody can access the…

And we have to believe that it's not backdoored because they say so? That's incredibly naïve.
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