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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#211

Post by yreg »

bigfudge wrote: post #148
lacker wrote: post #103

Earlier quoted context omitted.

It is a smell. But it's the EU that smells bad, when it comes to tech regulation. It's the smell of cookie popup warnings.

Nothing in the law requires the pop up. It definitely doesn’t require the obnoxious bullshit that most companies put up (aka the dark pattern to get you to agree to every unreasonable part of their terms just to read the page). The alternative would be to just stop invasive tracking and add the cookie when it’s actually needed.

Yet somehow all the government/EU-institution pages I visit also choose to track and throw the popup.

Re: Apple reveals new AI architecture built around Google Gemini models

#212

Post by pjmlp »

kube-system wrote: post #85
pjmlp wrote: post #56

Earlier quoted context omitted.

> Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.

From your link: > Apple’s going to try to run as much of the new Siri as possible on-device Anthropic and OpenAI don't have edge models.

Try is a magic word.

Re: Apple reveals new AI architecture built around Google Gemini models

#213

Post by aucisson_masque »

quentindanjou wrote: post #176
progbits wrote: post #158

Earlier quoted context omitted.

> EU regulators’ extreme interpretation of the DMA It's not extreme interpretation, it's the intent. Just say it would break your vendor lock-in.

I don't want my apps that have AI implemented to be able to read my messages because Europe mandates feature parity. And that's just the tip of the iceberg. For Apple it means building all the APIs that probably already exist but this time to be requested by apps, which would be a huge attack surface, even Apple's own apps suffers from security breaches (like Message before the switch to closed container execution).…

> don't want my apps that have AI implemented to be able to read my messages because Europe mandates feature parit

App permissions.

Beside you don't have to install any third party app, I only have Google assistant installed on my Android.

I heard the same kind of talk when the eu forced apple to switch to USB C...

There is a real, strong, monopolistic issue with some American companies that their government refuse to deal with because it's so corrupt. It would be fine if it didn't impact us in Europe, but it does.

Re: Apple reveals new AI architecture built around Google Gemini models

#214

Post by pjmlp »

coldtea wrote: post #87
pjmlp wrote: post #56

Earlier quoted context omitted.

> Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.

From the link "Nvidia has its own “confidential computing” feature that encrypts data as it’s being processed, which will be used with other privacy and security measures to protect user data"

Yes, and how does the data get there?

Re: Apple reveals new AI architecture built around Google Gemini models

#215

Post by shitloadofbooks »

wewewedxfgdf wrote: post #151

It is weird and disturbing that Apple has no native AI capability. This is one of the most cash rich companies in the world and it has failed to have any position in the most critical technology development perhaps ever. It's a clear signal that Apple became the most incredible operational/execution company under Tim Cook, but lost its innovation leadership.

You don't stay the most cash-rich company by chasing every expensive fad and they've been equally conservative with other "THIS WILL CHANGE EVERYTHING" tech fads such as Cryptocurrency and VR. I don't blame them for not rushing to light Billions a month on fire like the other big players; their play always seems to be to let things shake out and then deliver something refined and sophisticated.

There also doesn't seem like any real opportunity for them to Apple-ify this tech (any more than today's announcement). There's lots of rough edges and the underlying technology is fundamentally janky and extremely problematic in Apple's second differentiator of privacy.

Re: Apple reveals new AI architecture built around Google Gemini models

#216

Post by johannes1234321 »

wewewedxfgdf wrote: post #151

It is weird and disturbing that Apple has no native AI capability. This is one of the most cash rich companies in the world and it has failed to have any position in the most critical technology development perhaps ever. It's a clear signal that Apple became the most incredible operational/execution company under Tim Cook, but lost its innovation leadership.

They are a hardware company at heart, the do software as software is needed.

For building a competitive AI they'd have to hire the talent, which is expensive and then do a massive investment, which may still end up far behind the competition. (See there attempts with Siri)

Now they can pick the model they want and if time is right they can still build their own.

In the end they still want to sell devices. They aren't doing a search engine (while they could), they are not doing an LLM model, ...

Re: Apple reveals new AI architecture built around Google Gemini models

#218

Post by taneq »

sterlind wrote: post #26
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.

> Apple doesn't think parties other than themselves should be trusted with those iOS permissions.

I think we have ample evidence that regardless of whether Apple in particular is to be trusted, tech companies by default are certainly not.

Opening up access to users’ private data requires not just any given app to be trustworthy, but all of them.

Re: Apple reveals new AI architecture built around Google Gemini models

#219

Post by JumpCrisscross »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

> or even OpenAI

Apple originally partnered with OpenAI. We won’t know all the details for some time, but given OpenAI’s penchant for drama (they started leaking that they might sue Apple [1]), it seems fair to sideline them as a long-term partner.

[1] https://www.macrumors.com/2026/05/14/openai-considering-lega...

Re: Apple reveals new AI architecture built around Google Gemini models

#220

Post by madrox »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

They tried with OpenAI and that deal fell apart. My hunch is that they're considering their own device play given they brought Jony Ive on board.

Anthropic doesn't have the spare compute laying around to do this deal. Even they're buying compute from Google.

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