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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#161

Post by kergonath »

oulipo2 wrote: post #105
potatoman22 wrote: post #35

Earlier quoted context omitted.

I'd wager that for 99.9% of "Apple Intelligence" tasks, Google's models perform just as well as other frontier labs. Google also has done more work on getting LLMs running on edge devices compared to anthropic and openAI. The source also says > The new architecture centers on Apple Foundation Models co-developed with Google, which Apple says are adapted to run both on-device and on servers through its existing Privat…

That's not the point of OP. The point of OP is that Google is a direct competitor of Apple for phones / OS, so them giving the "key of the house" to Google is risky

Apple and Google have been dealing with each other for quite a long time. My guess is that they want to replicate the relationship they have with Safari, where Apple provides the users and Google provides the search engine (and money).

Last year the announced they were working with OpenAI. It looks like this went nowhere, so it's not really surprising to see them try someone else.

Re: Apple reveals new AI architecture built around Google Gemini models

#162

Post by bigyabai »

wmf wrote: post #81
t0mas88 wrote: post #41

Earlier quoted context omitted.

That still doesn't explain why my data can only be sent to Apple and not to another vendor of my choice.

Because Apple has Private Cloud Compute tech that other vendors do not have.

Even if other vendors had Apple's hardware, it's doubtful that Apple would give competing services equal footing. See: The App Store.

The hardware isn't a real justification, just a convenient fig leaf.

Re: Apple reveals new AI architecture built around Google Gemini models

#163

Post by Terretta »

xnx wrote: post #104
changoplatanero wrote: post #69

Earlier quoted context omitted.

At the time Apple made this decision there wasn’t as strong of a difference in model quality between Google, anthropic, and OpenAI as there is now. Also Apple definitely burnt some bridges with OpenAI on the agreement they made together a year earlier.

> wasn’t as strong of a difference in model quality between Google, anthropic, and OpenAI as there is now What's the difference now? I would guess 9/10 people here would have a very hard time telling the models apart in a blind taste test.

> What's the difference now?

Well, which ones are on my Mac locally?

Which ones are in my iPhone locally?

Re: Apple reveals new AI architecture built around Google Gemini models

#164

Post by mitchell_h »

wewewedxfgdf wrote: post #151

It is weird and disturbing that Apple has no native AI capability. This is one of the most cash rich companies in the world and it has failed to have any position in the most critical technology development perhaps ever. It's a clear signal that Apple became the most incredible operational/execution company under Tim Cook, but lost its innovation leadership.

I take it as a signal they don't see any of their value being provided by the models. They're strong point was never frontier technologies. It's always been the delivery of the technology.

Re: Apple reveals new AI architecture built around Google Gemini models

#165

Post by [deleted] »

toddmorey wrote: post #143
luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

I'm interested in how it feels to use: whether there is any context leaking, as you mentioned, if it introduces latency, and whether there are any pricing implications? I know they weighed a variety of factors, including the smaller models, but cost had to be a big concern, too... I feel like Google is the only provider giving away so much AI inference for free. This will further blur the picture about when and how c…

[deleted]

Re: Apple reveals new AI architecture built around Google Gemini models

#166

Post by satvikpendem »

jmull wrote: post #58
ciberado wrote: post #17

I honestly don’t understand how anyone can believe that Apple is limiting user options for privacy reasons, rather than trying to maintain an unfair advantage over other vendors. I’m not saying people who hold this view are being dishonest at all. But sometimes, to me, brands like Harley-Davidson or Apple seem closer to a cult than to a typical corporation.

> ...closer to a cult... When you have to image a highly irrational reason to explain why groups of people do the things they do, there's a decent chance you just don't understand their perspective. They may be acting reasonably rationally from their own perspective. (As you said yourself: "I honestly don't understand...")

One can be rational but still be in a bubble or cult.

Re: Apple reveals new AI architecture built around Google Gemini models

#167

Post by kennywinker »

xnx wrote: post #96
bensyverson wrote: post #25

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

> I see it differently… Apple has chosen to treat the model as a commodity It didn't work out well for Yahoo.com. It turned out that Google Search was the value and yahoo.com just skin around it. It might be the same for Apple. Gemini is the valuable part, what particular device you use it on matters less.

Google search was leaps and bounds better than any other search engine when it came along and dominated. Yahoo couldn’t build their own, and nobody else they could buy from compared.

As i understand it, no LLM is miles ahead of the others right now, especially when it comes to simple agentic stuff. Hell, Qwen3.6-35B-A3 quantized to 3bits running on an 8 year old consumer GPU handles most agentic stuff fine, if a bit slow.

Differences in LLMs boil down to mostly the harness and the compute to run the models. Even for high complexity tasks like coding, the differences between openai, anthropic, google, and the bigger qwen models aren’t that dramatic.

Re: Apple reveals new AI architecture built around Google Gemini models

#168

Post by netdur »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Anthropic would never provide weight to anyone for local hosting

Re: Apple reveals new AI architecture built around Google Gemini models

#169

Post by khalic »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Gemini is better than either at multi modal, google also has their tensor processor stuff with ridiculously high T/s output they need for acceptable UX

Re: Apple reveals new AI architecture built around Google Gemini models

#170

Post by AgentMasterRace »

luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

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