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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#91

Post by erikerikson »

advisedwang wrote: post #64
jayd16 wrote: post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search. I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

Yet? Maybe they are but embedding adds or paid signal amplification/probability tweaking has already been floated on the market and may already be a product.

Re: Apple reveals new AI architecture built around Google Gemini models

#92

Post by hectdev »

jamesgill wrote: post #88

Maybe I'm wrong, but this seems to strongly undercut Apple's claims about privacy.

>The company reiterated that Apple Intelligence relies on on-device processing and Private Cloud Compute, with a promise that user data is only used to execute the immediate request and is not accessible to Apple or third parties. Apple added that outside experts can verify those privacy guarantees "at any time."

Re: Apple reveals new AI architecture built around Google Gemini models

#93

Post by matthewfcarlson »

t0mas88 wrote: post #51
bensyverson wrote: post #25

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

And at the same time they claim it can't be rolled out in Europe because the DMA would force them to allow selection of other AI providers? Which would not even be true if this was an Apple product built on the models of Google, just like the DMA does not force them to pick a different datacenter of office cleaning provider.

There's a post here: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

Take it with a grain of salt but I don't think it's other AI providers that Apple is upset about. The DMA would require users to be able install any openclaw like thing onto their device with access to everything that Siri can access today. There are all sorts of arguments to be made here but I can understand why Apple feels this way and wants to offer a good experience here.

Re: Apple reveals new AI architecture built around Google Gemini models

#94

Post by thesurlydev »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

TPUs

Re: Apple reveals new AI architecture built around Google Gemini models

#95

Post by madeofpalk »

amelius wrote: post #10

Wait, if it's Gemini why do they call it "Apple Intelligence"? Is Google okay with that?

There's loads of AI features out there that are powered by a model provider, yet are not branded by them. Why would this be different?

Re: Apple reveals new AI architecture built around Google Gemini models

#96

Post by xnx »

bensyverson wrote: post #25
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

> I see it differently… Apple has chosen to treat the model as a commodity

It didn't work out well for Yahoo.com. It turned out that Google Search was the value and yahoo.com just skin around it. It might be the same for Apple. Gemini is the valuable part, what particular device you use it on matters less.

Re: Apple reveals new AI architecture built around Google Gemini models

#97

Post by 2OEH8eoCRo0 »

wmf wrote: post #73
2OEH8eoCRo0 wrote: post #67

So they run on TPUs and not Nvidia chips?

No, Siri runs on Apple Silicon.

Thanks. That's still very interesting that they don't need Nvidia to do any of this. Nvidia stock has been priced like AI isn't possible without them.

Re: Apple reveals new AI architecture built around Google Gemini models

#98

Post by kube-system »

bensyverson wrote: post #2

I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini? Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute a…

> what's actually powering Apple Intelligence now.

It's a 3B Apple Foundation model.

https://machinelearning.apple.com/research/introducing-apple...

If you've got a mac, you can use this to play around with it:

https://apfel.franzai.com/

Re: Apple reveals new AI architecture built around Google Gemini models

#99

Post by cpeterso »

chinathrow wrote: post #23
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

And Apple already has a $20B search partnership with Google they can build on.

Re: Apple reveals new AI architecture built around Google Gemini models

#100

Post by xnx »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

What part of using Gemini do you think is a disadvantage?

Also important to remember how immature OpenAI and Anthropic are as companies. It would be a huge technical, legal, and reputational risk to commit to using them.

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