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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#81

Post by wmf »

t0mas88 wrote: post #41
slopinthebag wrote: post #27

Earlier quoted context omitted.

Because privacy is actually a big feature, many people are skeptical about AI and the big model providers and don't trust them. They're less skeptical about on-device AI and so Apple is pushing that and making privacy a core feature of their online offering as well. I probably wouldn't use it without that. It's one thing sending my shitty code to be trained on, and another thing entirely to give these companies acces…

That still doesn't explain why my data can only be sent to Apple and not to another vendor of my choice.

Because Apple has Private Cloud Compute tech that other vendors do not have.

Re: Apple reveals new AI architecture built around Google Gemini models

#82

Post by tonfa »

t0mas88 wrote: post #19
pishpash wrote: post #8

Earlier quoted context omitted.

Gemini (at least public free version) hallucinates way too much. If it's like that, it can go very badly for Apple.

The public version of Gemini is ridiculous. At least half their search "answers" are just wrong. If you then start a follow up chat the answers change but usually still half wrong. Search would be better without the added AI hallucinations above it. If I want an AI answer I'll go and ask Claude, the quality difference is huge.

> The public version of Gemini is ridiculous. At least half their search "answers" are just wrong.

That's not Gemini, that's AI Mode (in Search), they're different products built by fairly different part of Google (actually one is built by Deepmind).

(I don't think it's much comparable to https://gemini.google.com/app at least in the past you'd get very different results)

Re: Apple reveals new AI architecture built around Google Gemini models

#83

Post by benob »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

It may be a clever move. By using the same models as android (contractually?), they can compete on the user experience which they typically handle better than android phone providers.

Re: Apple reveals new AI architecture built around Google Gemini models

#84

Post by aprilthird2021 »

peterspath wrote: post #5
microflash wrote: post #3

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.

It's the user's data. Not Apple's. And it should be the user's right to send it to whoever for whatever results, imo

Re: Apple reveals new AI architecture built around Google Gemini models

#85

Post by kube-system »

pjmlp wrote: post #56
another_kel wrote: post #20

Earlier quoted context omitted.

I believe Google provides the weights, compute is apple owned

> Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.

From your link:

> Apple’s going to try to run as much of the new Siri as possible on-device

Anthropic and OpenAI don't have edge models.

Re: Apple reveals new AI architecture built around Google Gemini models

#86

Post by tansanrao »

t0mas88 wrote: post #51
bensyverson wrote: post #25

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

And at the same time they claim it can't be rolled out in Europe because the DMA would force them to allow selection of other AI providers? Which would not even be true if this was an Apple product built on the models of Google, just like the DMA does not force them to pick a different datacenter of office cleaning provider.

Looks like the problem with DMA has more to do with giving full access to other providers outside of the on-device + private cloud compute architecture. The way I interpret the newsroom post [1], Apple doesn't want to give third-party providers full access to user data when the third-party providers cannot run on private cloud compute for privacy reasons, but the EU wants them to offer the choice anyway.

[1]: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

Re: Apple reveals new AI architecture built around Google Gemini models

#87

Post by coldtea »

pjmlp wrote: post #56
another_kel wrote: post #20

Earlier quoted context omitted.

I believe Google provides the weights, compute is apple owned

> Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.

From the link "Nvidia has its own “confidential computing” feature that encrypts data as it’s being processed, which will be used with other privacy and security measures to protect user data"

Re: Apple reveals new AI architecture built around Google Gemini models

#89

Post by troupo »

peterspath wrote: post #5
microflash wrote: post #3

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

Translation:

Since it's the user's device, not Apple's, EU correctly "interprets" this as the user has the right to do whatever they please, including installing third-party chat apps.

Apple are just bulshitters when it comes to actual users, and not their corporate definition of a user.

BTW, did you know that in Japan, and in Japan only, you can change the Siri shortcut button to start other voice assistants? https://mjtsai.com/blog/2025/11/18/ios-26-2-third-party-voic...

Or that they wouldn't let you set default maps app outside of the EU: https://mjtsai.com/blog/2025/03/14/dma-compliance-default-ma...

Re: Apple reveals new AI architecture built around Google Gemini models

#90

Post by MASNeo »

bensyverson wrote: post #25
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

That’s exactly what a model should be: Implementation detail.
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