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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

21–30 of 609 posts

Re: Apple reveals new AI architecture built around Google Gemini models

#21
Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer.

It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider.

If Apple handles the Google-Apple boundary right, this will be an elegant move on their part, otherwise it will feel like Apple Intelligence with a just a privacy-polished frontend for Gemini.

Re: Apple reveals new AI architecture built around Google Gemini models

#22
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google will probably eventually pay Apple to be the assistant, a la search.

Re: Apple reveals new AI architecture built around Google Gemini models

#23
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

Re: Apple reveals new AI architecture built around Google Gemini models

#24
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Maybe openai wasn’t up to the level of customization and privacy they needed

Also openai and Jonny Ive (love from) are cooking some device — may be personal

Re: Apple reveals new AI architecture built around Google Gemini models

#25
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

Re: Apple reveals new AI architecture built around Google Gemini models

#26

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

so to translate:

- Apple has powerful capabilities in iOS to enable Siri AI.

- EU's DMA requires them to allow users to install third-party AI backends.

- Apple doesn't think parties other than themselves should be trusted with those iOS permissions.

I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.

Re: Apple reveals new AI architecture built around Google Gemini models

#27

I honestly don’t understand how anyone can believe that Apple is limiting user options for privacy reasons, rather than trying to maintain an unfair advantage over other vendors. I’m not saying people who hold this view are being dishonest at all. But sometimes, to me, brands like Harley-Davidson or Apple seem closer to a cult than to a typical corporation.

Because privacy is actually a big feature, many people are skeptical about AI and the big model providers and don't trust them. They're less skeptical about on-device AI and so Apple is pushing that and making privacy a core feature of their online offering as well.

I probably wouldn't use it without that. It's one thing sending my shitty code to be trained on, and another thing entirely to give these companies access to my personal life and information.

Re: Apple reveals new AI architecture built around Google Gemini models

#28
what i think why they are too much relying on Google is coz they are way much towards making models open source and launching more much better models to public as if in future apple part way from google they might still have much better models to rely on and if we see the history google has been partnered with Apple since the launch of first Iphone

Re: Apple reveals new AI architecture built around Google Gemini models

#29
post #22
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google will probably eventually pay Apple to be the assistant, a la search.

Eventually? I bet they already are.

Re: Apple reveals new AI architecture built around Google Gemini models

#30

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

Sounds like Apple PR bullshit.

Unless Apple proves otherwise I'm more inclined to believe they're either 1. Using this to try and shape the DMA in their own interest (definitely not their users' interest) or 2. Doing something with the data that would not be allowed in the EU (also not in their users' interest at all) or both.

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