I often think that Zuck spent so much on metaverse in order to to bait Apple to spend enormously on an experimental product and OS which now they are forced to maintain
I used to have an Apple Vision Pro; it was a genuinely great piece of tech. IMO if Apple went somewhere like wearable glasses with it, it'd be a hit.
It would be a PR disaster, most people outside the SV bubble just find smart glasses what they really are: creepy.
Even more so because Meta is going to roll out face recognition and going to live-annotate people you encounter in the streets. Luckily that shit is not allowed in the EU.