> I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
Nobody pretends that high-end watches are anything besides objets d'art and even then not every watch is a Rolex synonymous with conspicuous consumption. TE, on the other hand, has legions of fans that buy this stuff without knowing the first thing about music production just because they think it's cool and want to try it out. Nobody who buys a $700 Tissot thinks it tells better time than a $17 Casio.
I have no problem with any of this. The world needs more aspiring creatives and it's none of my business how these consumers choose to spend their money. The fact that you find it appropriate to unilaterally shit on people who have nice watches while being in possession of a $2000 groovebox is, however, as the kids say, "a choice."