I think it is not surprising. Adblocker can be a great source of revenue if managed correctly - ad companies will pay to be allowed to show unobstructive and less intrusive ads.
Firefox confirms working on own adblocker [video]
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Re: Firefox confirms working on own adblocker [video]
#12Why would anyone want to use an ad blocker made by a company funded primarily by the largest ad company on the planet?
Re: Firefox confirms working on own adblocker [video]
#13too little too late.
Andreas already said it in the latest video: ladybird has a basic and fast Implementation for content blocking in the pre-alpha version.
Mozilla just shows a disconnect from reality if they start working on it now, in 2026. But this is nothing new, they had a disconnect from their users for years... reflected in their market share.
Re: Firefox confirms working on own adblocker [video]
#14Re: Firefox confirms working on own adblocker [video]
#15I think it is not surprising. Adblocker can be a great source of revenue if managed correctly - ad companies will pay to be allowed to show unobstructive and less intrusive ads.
We had less intrusive ads. Google AdSense was originally text-only and small-sized ads. What happened? It became far too lucrative to switch to the annoying ads by taking advantage of their trusting user base. Ad companies have only one service: make money. They will all do the same thing when able to.
Re: Firefox confirms working on own adblocker [video]
#16I didn't watch the video, but reading the title, I can only say:
Oh, so this is their plan to dump extensions manifest v2!