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Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

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Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#71

Statement from Nadella: https://www.404media.co/satya-nadella-not-sure-who-said-micr...

> Microsoft's CEO seems unaware of what's going on at his own company.

damn, he quickly disavowed the statement and got panned anyway

would falling on the sword worked better??

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#73
Scout sounds like an excitable little dog that runs headlong into trees when trying to catch a frisbee.

Given Microsoft's long history of failure with personal assistants I'm looking forward to this one! Clippy, Cortana, Copilot! Wasn't an animated dog called rover one of these way back? The best of all was unquestionably Ms. Dewey for Microsoft Windows Live Search who is almost forgotten.

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#75

Statement from Nadella: https://www.404media.co/satya-nadella-not-sure-who-said-micr...

> Microsoft's CEO seems unaware of what's going on at his own company. damn, he quickly disavowed the statement and got panned anyway would falling on the sword worked better??

Being aware of what the basic strategy is with one of their most high profile products would have worked better.

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#77

Scout sounds like an excitable little dog that runs headlong into trees when trying to catch a frisbee. Given Microsoft's long history of failure with personal assistants I'm looking forward to this one! Clippy, Cortana, Copilot! Wasn't an animated dog called rover one of these way back? The best of all was unquestionably Ms. Dewey for Microsoft Windows Live Search who is almost forgotten.

I thought his name was Watson (the dog assistant).

Edit: I was wrong. But there is "Power Pup" and apparently Will Shakespeare

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#78

Scout sounds like an excitable little dog that runs headlong into trees when trying to catch a frisbee. Given Microsoft's long history of failure with personal assistants I'm looking forward to this one! Clippy, Cortana, Copilot! Wasn't an animated dog called rover one of these way back? The best of all was unquestionably Ms. Dewey for Microsoft Windows Live Search who is almost forgotten.

I thought his name was Watson (the dog assistant). Edit: I was wrong. But there is "Power Pup" and apparently Will Shakespeare

It was Rover

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#79

"Addiction" is a bad word. It implies the user is not in control of themselves. Anyone who makes products want users of our product to keep coming back as though they are addicted, but not actually addicted.

> Anyone who makes products want users of our product to keep coming back as though they are addicted, but not actually addicted.

Can you explain the distinction? I am not seeing it. If I keep refreshing a product page to get another dopamine hit, am I addicted or not addicted but appearing so to your metrics?

Re: Microsoft Wants to 'Make People Addicted' to Its New AI Assistant

#80

"Addiction" is a bad word. It implies the user is not in control of themselves. Anyone who makes products want users of our product to keep coming back as though they are addicted, but not actually addicted.

I've met plenty of people who want to make products that solve problems, even if the product's user only has those problems once in a while. Reaching for a well-liked, well-matched tool whenever a problem arises isn't addicted or quasi-addicted or "as though" addicted behavior.

Once you're thinking about how to keep a user coming back, you're in the mutually adversarial design space, whatever language is used to more pleasantly redecorate that reality.

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