I think Apple's cost efficiency advantages are really compounding now and it'll get increasingly hard for competitors to catch up. Everything they put in the product is either in-house or benefit from their scale and negotiating power. In the MacBook Neo's case, everything from the in-house chipset and scale (for stuff like aluminum body) and the more RAM-efficient software is working in its favor. I'd bet that a dif…
Apple is also uniquely good at smoothly transitioning users to new tech, e.g. the creation and phase-out of Rosetta 2. It’s hard to imagine a switch to Windows ARM would go over well without a large effort like this.