GoPro warned it may not survive
thenextweb.com
GoPro warned it may not survive
1–10 of 77 posts
Re: GoPro warned it may not survive
#2And they just released a cool camera too one with detachable lens
Re: GoPro warned it may not survive
#3But people want a GoPro, and people hate AI. It's like the market isn't listening or something.
Re: GoPro warned it may not survive
#4Can anyone explain the financials involved why this brand, worth so little in market cap, but brand value definitely a lot more than that assumes it is; isn't just swallowed up like a Fitbit?
Re: GoPro warned it may not survive
#5But people want a GoPro, and people hate AI. It's like the market isn't listening or something.
RN the market is not you. The amount of investment being pushed to AI dwarfs what you collectively spend. So the market now is driven by the IPO dream where you'll hold the bag, jobless.
Re: GoPro warned it may not survive
#6Can anyone explain the financials involved why this brand, worth so little in market cap, but brand value definitely a lot more than that assumes it is; isn't just swallowed up like a Fitbit?
It seems to me that they went from being a device making company to a marketing company. Their marketing budget looks like it could dwarf their R&D budget. Or they got a really good deal on all of their promotional stuff.
Re: GoPro warned it may not survive
#7But people want a GoPro, and people hate AI. It's like the market isn't listening or something.
RN the market is not you. The amount of investment being pushed to AI dwarfs what you collectively spend. So the market now is driven by the IPO dream where you'll hold the bag, jobless.
Investment is not demand. You are describing the problem. That irrational exuberance is why the AI money pit is going to implode.
Re: GoPro warned it may not survive
#8They may need to expand their marketing past red bull. Perhaps gardeners, home builders and landscapers. Maybe come up with a marketing package where you can buy a gopro and get a youtube video boost via a YouTube GoPro + Creator video drop (one per purchase).
Re: GoPro warned it may not survive
#9They certainly wouldn't survive if capitalism was working as intended. GoPro is one of the most institutionally arrogant companies around, they seem unable to understand that they have competition. (Which to be fair they absolutely didn't for the first few years of their existence). In 2026 they make a mediocre product with horrible software, and even worse customer service.
In contrast, I've smashed the absolute shit out of my insta360 lenses 3 times now (total cost to replace lens 3x $50), and when I smashed the screen to smithereens, they fixed it, OUT OF WARRANTY, for $50 including parts and labor, and they paid for shipping.
There is zero reason to buy a gopro, they don't have a single compelling product and HOLY FUCK the software is bad compared to insta360.
Re: GoPro warned it may not survive
#10Unfortunately I feel this was inevitable as GoPro did not stay on top of hardware design.
DJI and Insta360 offer compelling products. And budget, lower quality 1080p-4k action cams got eaten by Akaso and other clones.