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Meta launches Instagram, Facebook, and WhatsApp subscriptions

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291–300 of 533 posts

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#291
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

> How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers.

Maybe. Or maybe this is the final stop on the route to enshittification: bill both the advertisers and the users.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#292
post #173

Earlier quoted context omitted.

People who spew I'd rather pay, I'd rather pay often majorly underestimate how expensive Google and Facebook would have to be in the western world to offset the ad revenue per person. The irony is this is especially true for you if money is no object to you, as you'd be disproportionately valuable to the ad machine. It's not going to be ten bucks folks.

Why would you include the money required to pay shareholders, pay the humongous parts of the company doing ad tech, the lobbying money, the fine money, etc. What is the cost of running a social media site? I have previously calculated that Mastodon costs including development are on the order of 1 EUR/person/year [1]. Even if you 10x it, it's nothing. Facebook does nothing more technically complicated than the forums…

I am not. I am explicitly saying to offset revenue from ads. That's a different question. Best of luck getting Facebook-level distribution in your 1 EUR Mastodon.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#293
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

These products already do what basically everyone wants them to do. The problem is now people are conditioned to having their privacy violated so they are still the product and they will pay to be the product. The network effects with a product like WhatsApp are strong so that this opens the door to dark patterns for the non paying customers. After enough time the same level of effort will go into the now subscriptio…

The YouTube app on Android is terrible, even with the premium. Autoplay has been notoriously broken for years

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#294

Earlier quoted context omitted.

"Meta isn't going to stop harvesting all your information just because you pay for a subscription, they'll harvest [and sell] your data AND take your money." (Meta sells access not data) Google has been doing this for a while with YouTube The data collection and surveillance will of course be used to support online advertising services. The ads can be delivered outside YouTube by other Alphabet business units or part…

What are they even doing with all of this data collection, especially considering that ads still are terrible at pertaining to my interests?

Make the feed curation algo more addictive.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#295
post #193

Earlier quoted context omitted.

Are there ads in WhatsApp? I never saw one. Facebook, I remember a lot of ads. Instagram, probably but I don't have an account there.

Whatsapp metadata is one of the strongest signals about you. Your friends and family and your patterns of texting tells quite a bit information about you.

That's nice, but used to what end, especially if you are not a Instagram/Facebook user, and have a decent ad-blocker set up?

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#296
post #173

Earlier quoted context omitted.

People who spew I'd rather pay, I'd rather pay often majorly underestimate how expensive Google and Facebook would have to be in the western world to offset the ad revenue per person. The irony is this is especially true for you if money is no object to you, as you'd be disproportionately valuable to the ad machine. It's not going to be ten bucks folks.

You can actually look this information up! For example, Instagram makes approx $2-50 ad revenue per user per year, depending on the region. Apparently it’s highest in North America. So Of course this would get pretty expensive for all the services we use. But I personally would happily throw $100-$250 per year at my most used apps to stop being advertised to.

I think we are missing another angle of getting the data. Information is also power. Power to influence people (e.g. Cambridge Analytica). So paying will not stop the data collection. Actually I doubt anything will, unless people really push the regulators to do their job.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#298
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

As Cory Doctorow is fond of saying

> The thing that determines whether you’re the product isn’t whether you’re paying for the product: it’s whether market power and regulatory forbearance allow the company to get away with selling you.

Or more simply:

> Companies don’t make you the product because you don’t pay — they make you the product because you can’t stop them.

As far as feature development goes, Meta isn't looking under the couch cushions for change. If they want to invest in a feature, they will.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#300
post #249

Earlier quoted context omitted.

> By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising. You’re a Meta decision maker presented with 3 options. Which one do you pick? (remember, you’re not you…you’re a Meta decision maker trying to justify a trillion dollar valuation). - Pos…

to put a finer point on this: I pay for certain newspapers (well, digital subscriptions). Still plenty of ads in the articles!

I'm fine with the static ads in the digitised print edition and the paper edition I get on Sataruday (even though I find some objectionable), but I block any and all digital ads with uBlock Origin, whether I'm a subscriber or not. I pay for a good national newspaper; they either make do with that or lose me as a long-time subscriber.
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